An opt-in is a form on your website that allows people to give you their email address. You might also collect additional information, like their name, but the email address is the essential component. Opt-in is also a verb that refers to people taking the action to give you their email address and giving you […]
“Copy” refers to the text on your website. “Copywriting” is the art, science, and practice of writing the text on your website. A “Copywriter” is a person who writes copy. In particular copywriting is important with respect to providing clear information, creating effective marketing, and driving sales.
A tagline is a short phrase, slogan, or sentence that communicates the essence of your company. A tagline can be practical, simple, metaphorical, dramatic, etc. There are general rules and best practices marketers and copywriters follow, but taglines do indeed vary a lot company to company. A company might have more than one tagline to […]
SEO stands for Search Engine Optimization. SEO refers to how well your website shows up in search engines like Google, as well as the techniques and practices you can do to improve your ranking in various search results. There is no complete science on SEO because search engines like Google constantly change their ranking algorithms […]
A meta-description is a brief description that describes your website to search engines like Google. This description accompanies the search result for your website. Here’s is what our meta-description looks like in Google as of December 2014: Also, by default social networking sites like Facebook will display your meta-description when you or anyone shares a […]
A landing page might also be called a “sales page” or a “squeeze page”, depending on how it’s used. A landing page generally refers to a single page that is meant to sell a product/service/event right on that page, or to get a user to opt-in to an email list or newsletter. The entire page […]
In marketing, a “call-to-action”, or a CTA, is a specific line of copy or a button on a page that encourages the user to take a specific action. A common example: A line of copy inviting a user to contact you.
Social media icons are graphic icons/buttons/images that link to a person or a company’s social media profile. For example, if you have a Twitter profile, you can link a social media icon on your website to your Twitter profile in order for users to easily find you on Twitter. There are options with some social […]
A Facebook share image is an informal way to refer to the image that Facebook will automatically display when you share your website’s content on Facebook in a status update. Here’s an example from PowerUp’s Facebook page: When we shared the link to that page on our website, Facebook automatically pulled that image. Facebook will […]
Gravatar is a free online service that lets you set a “universal” profile image for yourself online. It will show up when a website has Gravatar enabled and when you post something using your email address associated with your Gravatar account. It automatically recognizes you and displays your profile image on the site with your […]