A mood board consists of thoughtfully gathered visual items into a single presentation that help provide an aesthetic direction for a design project, such as a website design. Mood boards are generally presented digitally.

Mood boards are created as the first step in larger design projects, and revised to hone the creative direction.

Items you might find in a mood board are:

  • images
  • colors
  • graphics
  • fonts
  • links to websites

Usually these items already exist in the world and are pooled together before original design elements are created.