Google Analytics is a free website statistics service offered by Google. It provides a variety of statistics such as how many visits your site receives, how much time people spend on your site, how people find your website (which sites they come from or what keywords that search for to get to your site), the location of your website visitors in the world down to the city, along with a host of other helpful website metrics.

Google Analytics also allows you to track conversions on your website – how many people complete certain actions and sequences on your website, although this type of tracking generally takes marketing and technical skills to fully appreciate.